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Leadership traits get you here.
A theory of value takes you further.
THE PROBLEM
Conventional leadership limits your impact:
Your leaders are competent. But are they creating value?
Communication, emotional intelligence, and resilience matter, but they must contribute to value creation. A highly competent leader who isn't creating value is still falling short of their potential.
Training doesn't survive Monday morning.
Most programs leave participants inspired and equipped with new skills. Then Monday arrives. Without a concrete plan tied to their actual role and their actual problems, the ideas fade and the inbox wins. Value Path gives leaders a clear answer to a simple question: what do I do now?
Strategy stays at the top.
Your leaders are uniquely positioned to see and create value—but when value creation is treated solely as a senior leadership function, that positioning goes to waste. Value Path reorients every leader towards the value that only they can see.
Benchmarking guarantees conformity.
When leaders benchmark their performance, they commit to seeing the world exactly as competitors see it—optimizing on the same dimensions, pursuing the same customers, and organizing operations around the same assumptions. Benchmarking may incrementally improve performance, but Value Path is built for breakthrough value creation.
Develop a culture of deliberate value creation—at every level of your organization.
WHO IT'S FOR
Built for all leaders—even those in the middle
Value Path is built for leaders at every level of your organization. At Theory First Group, we believe that organizations thrive when value creation is everyone's job. Value Path helps your leaders see their role through a new lens—as creators of value, not just drivers of execution. The experience is ideal for:
Business unit leaders and directors
Managers of managers
High-potential leaders on the rise
This is not a general leadership development program.
If you're looking for soft skills training, team-building, or a refresh on communication, this isn't it. Value Path is for organizations serious about developing a culture of deliberate value creation at every level.
THE RESEARCH
Bringing science to practice
Value Path is built on decades of research conducted by TFG's advisors, Teppo Felin and Todd Zenger. The core insight: leaders who approach their role with a unique and deliberate theory of value consistently outperform those who rely on reactive problem-solving, benchmarking, or industry norms.
Research conducted on nearly 1,000 participants demonstrates that theory-first decision-makers generate more revenue, work more productively, and make better decisions.
Want to learn more? Browse our Library to explore the science behind Value Path.
"A good theory reveals value that others can't see"
OUR APPROACH
What our research reveals about leadership and value:
Organizations thrive when value creation is everyone's job.
The most effective organizations don't limit value creation to the C-suite. They cultivate it at every level of decision-making authority.
A theory is not a luxury.
Your leaders already have a theory of value. Everyone does. The question is whether that theory is deliberate and distinctive, or borrowed and blindly applied. A unique theory reveals paths to value that your competitors cannot see.
Every leader should create value for the organization.
At TFG, we don't hand leaders a playbook—we give them the scaffolding they need to create value for your organization.
Value creation isn't a one-time act.
It's a discipline, and a theory is what makes it repeatable. The most successful leaders accept their core responsibility: not to preserve yesterday’s performance, but to relentlessly discover new sources of value.
THE DIAGNOSTIC
Start with a clear picture of where your leaders actually are.
Each participant begins Value Path with the Value Orientation Diagnostic Assessment™, a 20-question evaluation that measures how everyday actions, conversations, and decisions map onto value creation. It's not a personality test—it's a precise measure of value orientation across five dimensions that reveal true leadership effectiveness.
The diagnostic is re-administered 100 days after Value Path, giving both participants and organizations measurable evidence of value orientation.
"If someone else stepped into your role tomorrow, how much would change?"
Your culture.
Your leaders.
Your future.
Our scaffolding.
THE EXPERIENCE
Two days. One path to value.
Value Path is a workshop, not a lecture series. Participants use our scaffolding to build from their own beliefs, their own roles, and their own ideas. From the leader's perspective, the Value Path experience looks like this:
DAY 1
DAY 2
DAY 100
Value Orientation Diagnostic Assessment
Find out how your actions, conversations, and decisions map onto value creation.
Envision a future state of greater value
Think differently about the future of your industry—What new value could my team create that does not exist today?
Identify obstacles standing in the way of value creation
Work backwards to identify the obstacles that are preventing your vision of the future from becoming real.
Build a personal theory of value
Build a theory of value to reveal which problems are worth solving and which strategic actions are aligned with solving them.
Design your value path
Use your theory to design a value path comprised of projects to pursue, resources to secure, problems to tackle, and solutions to search for.
Value Orientation Diagnostic Assessment 2.0
Track your value path progress and see measurable evidence of value orientation shift.
THE RESULTS
Five concrete outcomes. Not just inspiration.
1
A path to value
It's the leader's personal plan describing how their role will create value for the organization. Not generic. Not borrowed. Theirs—built during the Value Path program, pressure-tested by peers.
3
A future state to work towards
From looking back to looking forward: participants name the destination of their value path and learn to articulate it clearly to the people above and below them.
2
A new view of their role
Leaders leave understanding that relentless value creation is their real job—not just keeping operations running. This shift in identity changes how they prioritize, communicate, and lead.
4
A prioritized list of problems worth solving
A structured list of problems worth working on—ranked, reasoned, and tied directly to value creation. No more reactive firefighting, just disciplined problem formulation.
5
A plan for Monday morning—and the first 100 days
The Value Path program doesn't end when the room empties. Participants leave with a concrete plan for Monday morning and a 100-day strategic agenda of projects to pursue, resources to secure, problems to tackle, and solutions to search for.